American drivers are not satisfied with driver assistance technologies

J.D.’s recent research Power revealed many unsatisfied American drivers about driver assistive technologies that are becoming increasingly popular.

The survey was conducted on 20,000 owners of 2019 car models in the US market to understand user attitudes to 38 different technologies in the first 90 days of car purchase.

Results showed that many respondents complained about the lane support system. Specifically, 23% said that these technologies made them feel uncomfortable. Even 61% of them have completely disabled this feature. 21% made the same decision without being “disturbed”.

Kristin Kolodge – Executive Director of Human-Machine Interface Research Department of J.D. Power – said: Some brands are quite successful when their safety systems are used without encountering mixed reactions. However, there are also good brands in one respect, but not in another.

According to him, this is the reason why in a brand, up to 90% of customers want their vehicles equipped with assistive technology to stay in the right lane. Meanwhile, other brands only reached 59%.

Considering individual models, Kia Stinger leads the way in technological experience thanks to a score of 834 / 1,000. The next positions belong to Hyundai Kona, Toyota C-HR, Kia Forte, Chevrolet Blazer, Porsche Cayenne and Ford Expedition.


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